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Mike Chadsey, Vice President and Automotive Solutions Consultant of Harris Interactive, says that, "While ideally these drivers should practice fewer of these distracted driving habits. It is also comforting to know that this distracted driving group is aware of the importance of safety features and is actively considering them for their next vehicle purchase." The understanding about the perils of distracted driving are being absorbed by the general public, only the desired solution seems to be more technology, rather than a change in habits.